Lloyds’ Mental Health Awareness Campaign 2018

Hopefully by now you’ve managed to watch Lloyds Bank’s mental health awareness campaign launched earlier this year. It’s a shame that it had to take a bank to make an advert like this, but nevertheless I believe it’s a great step in the right direction to encourage more open and direct conversations about these non-visible disabilities.      Lloyds new advert created by Adam & Eve DDB, features a mix of celebrities (such as, Professor Green and Alex Brooker), members of the public and bank employees playing a variation of the sticky-note guessing game “Who am I?”. However, instead of