Lloyds’ Mental Health Awareness Campaign 2018

Hopefully by now you’ve managed to watch Lloyds Bank’s mental health awareness campaign launched earlier this year. It’s a shame that it had to take a bank to make an advert like this, but nevertheless I believe it’s a great step in the right direction to encourage more open and direct conversations about these non-visible disabilities. 



Lloyds new advert created by Adam & Eve DDB, features a mix of celebrities (such as, Professor Green and Alex Brooker), members of the public and bank employees playing a variation of the sticky-note guessing game “Who am I?”. However, instead of guessing which famous person they are meant to be, the aim of the game is to attempt to discover which mental health condition they are living with by asking key questions such as “Could mine make me hurt myself?”, “Am I to blame?” and “Will I ever get better?”

In January 2018, Lloyds and Mental Health UK conducted a survey by YouGov, which reveals that 75% of people believe there is still a stigma attached to mental health in the UK and 88% feel that society must do more, in order to better understand mental health issues.

Not only does this advert encourage dialogue about mental health problems, but it also explores the misconceptions that many of us have about living with a non-visible disability, such as depression, anxiety and other ‘mental health conditions’ mentioned in the advert. Many of us might not know much about mental health problems and wouldn’t know how to initiate or engage in a conversation about it, and that’s OK. ‘Knowledge is power, ignorance is bliss’. If you make the decision to learn more about mental health and how it affects either yourself or the 1 in 4 around you then you are making that step to silencing the stigma that 75% of us still believes exists.

Approximately 1 in 4 people in the UK will experience a mental health problem each year and of those 25%, many are made to feel isolated, worthless and ashamed by their own family, friends, colleagues and community. There is never a ‘right place or right time’ to be more open about mental health so we need to normalise the conversation and be prepared to talk about it anywhere, at any time. By talking and listening effectively, we can change the lives of the 1 in 4 people who live with mental health conditions and the 3 in 4 who support, live with and work alongside them. This is better for everyone because everyone can be affected by mental health problems at any given time.

The most substantial benefit of this campaign will hopefully be for the individuals, like myself, who feel they can talk about it to those around them – their friends, family, neighbours, colleagues, managers, teachers etc. An additional benefit would be for those friends, families, neighbours, colleagues and managers, teachers etc. to allow them to feel listened to and understood.

The hashtag #GetTheInsideOut will encourage people living with mental health conditions to speak up about their experiences.


What are your thoughts on the new Lloyds’ Mental Health Awareness Campaign? Comment Below!

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